CARRY OUT POST-PRODUCTION TECHNIQUES AND PROCESSES TO PRODUCE A FINAL ORIGINAL MEDIA PRODUCT IN LINE TO THE CLIENT BRIEF
Editing video
Offline edit
Audience review
Responce to audience feedback: Based on audio feed back I will make sure to saturate the overall piece, and colourise it to be more warm, this will enters aware and more welcoming atmosphere to the whole piece. In addition I will try to edit the piece so that there are less pauses in the middle of the piece. Some of the parts of the video that my audience did not like I am unable to change, however the comments mean that I will know what to in future. For example I will make sure that my actor knows their lines well and that I have triple check facts and spelling myself rather than twice and ask somebody else to help. More over I will try and get as many shots that fit with my script as possible.
Online edit
DEMONSTRATE HOW THE EXPORTED MEDIA PRODUCT MEETS THE CLIENT BRIEF
WHY YOUTUBE?
I exported my product to Youtube. I have done this because it is a fast easy and accessible website where people can share an search for any content, this includes my product. Youtube is very helpful for distributing to my client because it can be easily posted and embed onto websites and other media platform with ease. In addition h.264 is a better file size to you because it is a smaller file size but keeps the same quality.
ANALYSE HOW POST-PRODUCTION TECHNIQUES AND PROCESSES CREATE MEANING IN THE MEDIA PRODUCT TO MEET THE CLIENT BRIEF
In my opinion the video is an achievement, it properly informs and invites people to and about Cambridge. It clearly shows the scenery of Cambridge and puts the informs across. After my audience review and client feed back the video changed a lot from the original proposal, story board and script I had written however it is much better because it’s snappy and quick and helps to up the point across and informs the target audience. During the post production stage I edited the video from a morbid long video to a short upbeat vibrant informational piece about Cambridge. When starting the process of post production I was just chopping it all together then I trimmed all the clips down, added music, brightened and colourised the picture all to make the video seem more friendly and welcoming. At the end of the offline edit my video was 7 minutes long in the end it is now 2 and a half minutes, this means that the audience can get all the information and not drift off. To brighten and colourise the video I used the colourising effect on the clips and changed the saturation and brightness. This gives the video a more inviting feel and makes the viewers want to visit Cambridge because it looks like a happy and vibrant.