Here is an example of what the council allows when filming in Cambridge -
Here is the response, and the attached file, to an email I sent to the council asking if I could film in the city centre -
Here is the response form the Grafton Centre -
LEGAL AND ETHICAL ISSUES
The ASA: The Advertising Standards Authority (ASA) is the independent regulator of advertising across all media in the UK. They aim is to make every UK ad a responsible ad. They regulate ads so they can be are good for people, society and advertisers. Here is a diagram of their strategy to make this happen:
Their values are to : – Consistent and proportionate – Reliable and ethical – Fair and respectful to all – Accessible and helpful – Intelligent and thorough, but also timely and proportionate – Open and accountable, acting with integrity and never being afraid to admit when we’re wrong – An excellent team, inspiring excellence in each other
Rulings that could effect my product: 1. A ruling that I believe may apply to my project would be the ASA Ruling on Easy Consulting SL. The add claimed on www.directresortsinternational.co.uk. Text stated, “All our luxury resorts are from £99 per person … 5 star Luxury Accommodation at RCI … Affiliated Resorts”. Therefore this advertisement was brought to the ASA’s attention in January 2016 because the ad was misleading. It omitted what they believed was a significant condition that the prices of the holidays were dependent on consumers attending a timeshare sales presentation, and that failure to attend would mean incurring the full cost of the holiday accommodation and the claim “at RCI … Affiliated Resorts” was misleading, because they understood that the advertiser had no connection with Resort Condominiums International (RCI). Even though the ruling had one complaint the assessment was that the ASA was concerned by Easy Consulting SL’s lack of response to their emails trying to rectify the situation and apparent disregard for the Code, which was a breach of CAP Code (Edition 12) rule 1.7 (Unreasonable delay). the ASA reminded them of their responsibility to respond to enquiries and told them what to do in the future. The reasons why the ruling was up held were that : 1. The ASA understood from the complainant that, in order to achieve the stated prices, consumers were required to attend a timeshare sales presentation, and that failure to attend would mean incurring the full cost of the holiday accommodation. We considered that consumers would not expect to have to attend such a presentation unless it was made clear, and such a requirement was significant information which was likely to affect a consumer’s decision as to whether or not to purchase a holiday. Because we had not seen any evidence to show if the advertised holiday prices were generally available or if they were only available to customers who attended a sales presentation, the ASA concluded that the quoted price had not been substantiated and the ad was misleading. On that point, the ad breached CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising), and 3.7 (Substantiation). 2. The ASA noted that the ad stated that the resorts were RCI-affiliated. They would therefore need to see evidence to demonstrate that that was the case, but we had not received any such evidence. We also noted that the RCI’s website included on a “Consumer Alert” page confirmation that they had no relationship or link to Easy Consulting. Therefore concluded that the claim was misleading. This meant the ad breached CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.7 (Substantiation) and 3.50 (Endorsements and testimonials). This then pushed the ASA to tell Easy Consulting SL to make it clear that if consumers were required to attend a timeshare sales presentation in order to achieve a particular price for a holiday. They also told them not to claim an affiliation with the RCI if one did not exist. the ASA also referred the matter to CAP’s Compliance team, and that the ad must not appear again in its current form This ruling relates to my project because I need to make sure that the information I have is correct and am not misleading my audience by the way I am protraying Cambridge or the places I am talking about. 2.
This relates to my product because I am making an informational video which the council. Therefore I will need to make sure that I am not false advertising the content in my product so that I do not get in trouble with the council or the ASA.
3.
This relates to my product because if my facts are incorrect then I am misleading my viewers and once again get in trouble. In addition if my product is misleading then it could be taken down, this also means that i could get in trouble with the owners or people who are in charge of the places mentioned in the product also meaning the council, this could effect not only my product but myself.
Legal and Ethical issues:
The main legal and ethical issues that relate to my product are the Intellectual Property Act, Copyright, and the Data Protection Act. To avoid getting in trouble with the law over these issues I will make sure to not use any content that is copyrighted or have permission confirming I can use it and properly credit the original creator. I will also make sure not to include any Private information, for example, I won’t include information like where people live or their Medical Records. To avoid problems with Data protection once I have finished my product and sold it to the company, I no longer own it meaning that I can no longer distribute or make money from it