• Why has the content you have chosen been included? The content have used has been included because it clearly shows my proposal and what I want to include in my video, e.g. the costs and timings.
• How best will the client market this product? The best way to market this would be to advertise it on social media, university websites and other such things.
• How best will the client distribute this product to reach their target audience? This product will be easy to distribute on social media and youtube, giving all people access to the information.
Explain two ways you product could be marketed to audiences in the digital age. Use examples from you product.
Two ways in which my product can be distributed digital would be through pop ups and banners. For example when a person visit a website like Cambridge university or Cambridge county council they will either get a full screen pop up with information about the video and a link to it or they will have side and top banners with the same information. These banners will also show up on other websites depending on what a person is interested in.
Identify 3 channels of distribution for your product that may be considered successful in the digital age in terms of your product reaching it's audience. Justify your answers.
The main form of distribution for my product would be social media. For example the product will be uploaded to Facebook pages about the Cambridge area and club pages e.g. "the people of Cambridge" or "Cambridge University." An other for of distribution would be Youtube. I am going to be using Youtube as it is a very popular site and thanks to web 2.0 Youtube has a suggestion page. This means that if someone is looking information on Cambridge or is interested in the culture it will be in their suggestion section. Finally, I will be using websites. For example I am going to ask the Cambridge University web designer if it would be possible for me to upload my video on their site. Therefore meaning that it can be easily accessed by people interested in the University its self, interested in studying at the university or interested in the historical conte
The differences between these two scriptures are that the spaces between the scenes are bigger making it more clear and the scene description is more detailed. An other difference is that the scenes are numbered. This is helpful so when it comes to editing and filming I will know what order they go.
JUSTIFY CONTENT, DISTRIBUTION AND MARKETING METHODS IDENTIFIED FOR THE PLANNED PRODUCTION TO MEET A CLIENT BRIEF
My client is Cambridge council, they require a promotional video for Cambridge city. my video will help my client in the sense that it clearly shows positives of Cambridge, tells us facts about the city and encourages people to visit the city. my content is going to be very feasible to make the content of my video as I have easy assure to Cambridge and